With the new trend of home intelligence, the integration of new ecological industries is becoming more and more obvious. Industry insiders said that the smart home market will grow rapidly in the next few years, with in-depth industrial cooperation scattered in different fields. How to open up online and offline channels, do a good job in market education, and grasp the pain points of consumption are questions that need to be answered urgently.
A few days ago, Baidu DuerOS, Yihua Life, and Xiaocong Smart announced their cooperation, adding new explorations to the integration of the smart home industry.
According to Jing Kun, general manager of Baidu’s Smart Life Business Group (SLG), the change brought about by AI technology is an “experience that cannot be returned.†Through conversational AI technology, it can be combined with products and scenarios to make the real "Products with love, products with AI" walk into life and make life better and simpler.
The reporter combed and found that "smart home" is not a new concept. Multinational companies such as Philips, Siemens, and Bosch have also made arrangements. How domestic enterprises can differentiate their competition in the market, tap their core advantages, and have a more accurate understanding of the new trend of smart homes is a test of the wisdom of domestic industrial development.
Deng Zhengping, founder and CEO of Onion Smart, believes that, first of all, smart homes were mostly focused on APP control, scene panels, etc., and the performance of intelligence was weak. With the popularization of innovations and applications such as AI technology and voice recognition, it provides operable support for the smart home to enter a new stage; secondly, the cost of industrialization continues to drop, from the past hundreds of thousands of yuan to tens of thousands. It has reached the level of consumer acceptance; third, with the change of consumer groups, the trend of younger and aging audiences is becoming more and more obvious. In the eyes of young people, this is a fashion trend, and in the eyes of the elderly, this is a life need; The in-depth integration of online and offline sales channels, while educating consumers on the market, gives people a more intuitive experience through offline display.
"We will launch eight Yihua smart home experience halls in Beijing, Shanghai, Zhengzhou, etc., which will be built, open offline experience appointments and AI smart home package sales, and simultaneously open AI smart home crowdfunding." Liu Zhuangchao, chairman of Yihua Life, said frankly , The cultivation of consumers is a problem that needs to be solved urgently in the development of the industry. The Yihua Smart Home Experience Pavilion is an important part of Yihua's new retail strategy, which embodies the concept of "optimizing the front-end experience and improving the efficiency of the back-end".
However, some people in the industry admit that in recent years, smart home slogans have been shouted loudly, but few can land; on the contrary, smart hardware products are booming, such as smart locks, smart speakers, companion robots, smart security, etc., mostly for home use Intelligentization of electrical appliances.
"Smart home is not the intelligence of one or two household appliances. It needs to provide systematic solutions to provide consumers with real use value." In terms of understanding, there is a huge application market in China, and domestic brands have a more keen and profound understanding of users. With the continuous improvement of the industrial chain, the improvement of service provider standards, and the refined division of labor, the competitive advantages of domestic smart home companies will continue to appear in the future.
Some people in the industry believe that the smart home solutions promoted by businesses are the same, lack a global concept to market with hardware, fail to cut into consumer pain points, and products are nondescript. These are issues that need to be addressed urgently in the development of the smart home industry. "Those companies that can provide core technologies and understand market needs will stand up and stand firm and seize the opportunity in market competition." He said.
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