PPTV pushes brand smart TV to create open ecosystem

On the occasion of its tenth birthday, Shanghai Poly Media Technology Co., Ltd. (PPTV), which is the first in China to fully cover the web, PC client, mobile phone and Pad, is no longer satisfied with the initial video field. Instead, it turned its attention to the "Internet Plus" color smart TV ecosystem.

As an important force in the online video field, the platform-wide monthly active users approached 400 million PPTVs, not only developed a PPOS system based on the Internet era big data, but also used the Suning cloud providers behind it to expand service categories in innovation and In the process of growth, we are trying to change the development and future of the Internet video industry.

Using Openness to Create a New TV Ecology

On April 30, Suning Financial Group's Suning crowdfunding platform, which has just been put into operation, encountered unexpected enthusiasm for a newly launched product. The 50-inch 4K TV, named 50P, aims to achieve a crowdfunding target of 50,000 yuan by May 15. But only 7 seconds on the line, the project's limited amount of 999 yuan will be spiked. Seven minutes later, the crowd-raising quota of 2,699 yuan has also been sold out, creating the fastest selling record for Internet TV crowdfunding projects. At the end of the project, this TV set raised a total of 2.47 million yuan and reached 4943% of the target of crowdfunding.

This is the first PPTV TV set up from November 2014. The biggest difference is in the innovative PPOS system. This also means that PPTV has officially entered the hardware field after continuing to cultivate Internet video.

In the field of smart TVs, both LeTV, who is a video producer, and Xiaomi, an internet mobile phone manufacturer, have their own customized systems. What's so special about PPOS?

According to related parties of PPTV, the PPOS system uses the first “Cross-Interactive” operation, and it is also easier to use. It also enhances the interaction between the user and the system. “For example, while watching TV, you can participate in interactive discussions. Even bags and clothes that appear in some TV dramas can be combined with video content through PP radar. Users can click on the link to purchase.”

Compared with the current smart TV system on the market, the biggest difference of PPOS lies in its openness. Different from LeTV's closed ecosystem and millet's over-reliance on TV hardware, PPOS system did not try to close the product. Openness and sharing became its greatest characteristics. We hope to use PPOS as the core to attract more TV manufacturers to join. In this regard, the Suning cloud business backed by PPTV is undoubtedly its greatest backing and advantages.

PPTV living room ecological plan

Whether it is the online Suning e-commerce platform or the offline more than 1,600 stores, the existence of Suning makes the PPTV TV has a unique O2O channel, and it needs to build itself in logistics, after-sales, and customer service. As the first channel for television sales, Suning and traditional TV manufacturers have a good relationship of cooperation. Before the official launch of PPTV TV, the closed-door conference of “home Internet TV ecology” led by Suning and PPTV was held in Beijing. The color TV manufacturers in the conference included TCL, Skyworth, Konka, Hisense, Samsung, Sharp, LG and others. 20, the goal is to create the Internet's first open ecosystem.


The two-way interoperability between Suning and PPTV has already started as early as last year. Suning's shopping festival activities, through the entire PPTV broadcast, hot run brothers, by the TV / network title operation. On January 1, this year, the phenomenon-level talk show sponsored by Suning's core customer brand name was “comedy” Wentao, accumulating more than 100 million on-demand. These bring traffic to PPTV, but also to Suning has brought the scene he has always longed for - the living room. With the deep customization of PPOS by major manufacturers' TVs, Suning will further complete the in-depth layout of the living room to form a fusion with the consumer's entire scene.

The field of smart TVs has long been a blue ocean for giants. According to the official plan, the 50P is only a small part of the PPTV smart TV program. Within the next three months, PPTV will launch at least 2-3 own-brand smart TVs and cooperate with manufacturers to produce smart TVs. The size range covers almost 32 All mainstream sizes between inches to 65 inches. According to reports, the annual sales volume of PPTV smart TVs is expected to be 3 million units, of which 2 million units will be co-produced with the manufacturers' alliances and 1 million units will be owned by their own brands.

"PPTV will realize four key capabilities in the home Internet industry: multi-screen interaction, e-commerce home-based integration, O2O integration, and change in sales force," said Fan Zhijun, chairman of the PPTV Jurong Management Committee.

The content of "two legs running" is king

The video site follows what is still the king's law. In the first half of 2015, PPTV covered almost all major mainstream hit TV dramas and variety shows and became the basis for gathering users. However, behind the rich content, the copyright fees that are soaring high are a pain point, and self-made TV dramas have become a major magic weapon for PPTV.


In mid-May, the hitting teacher who had just finished the hitting, the total number of clicks on the Internet reached 430 million, which is the proud achievement of PPTV in the field of self-made drama.

“From the beginning of the division, we have never ceased to innovate in platforms, content, channels, and interactions. For example, we can improve the user experience and services through bullets and multi-screen interactions.” According to related PPTV sources, the quarterly drama of the same name, which was adapted from the internet novel Nao Jiji, which was launched on the basis of a hit of 10 million, is about to join the division. PPTV will also invest 3 billion yuan in this year's rich content. Specific measures include the establishment of a PP film company, investment in at least one phenomenon-level TV program, and 20 films that can be played on the cinema.

While self-reliance, PPTV is also seeking cooperation with the outside world. Not long ago, the strategic cooperation between PPTV and Xiaomi was announced, and the cooperation between the two parties will cover terminal platforms such as TVs, boxes, mobile phones and PCs. In addition, PPTV will also cooperate with Hainan TV, set up cooperation companies, promote the "lifestyle +" Internet tourism industry, and create "Original Tourism" cooperation O2O lifestyle projects.

Sports channel to be split financing

With the release of the “State Council Document 46” at the end of last year, sports investment began to surge, and all parties including PPTV began to accelerate the process. On May 13th, LeTV Sports, which completed the split, announced the completion of A round of RMB 800 million in financing. Immediately afterwards, PPTV confirmed in an internal e-mail that its sports channel had split up for independent financing.


"PPTV sports, as an important front in the field of sports videos, naturally must follow the market and follow the trend." Relevant person in charge said that PPTV connects the upstream and downstream sports industry, upstream is a variety of events and copyright, downstream Lottery, tourism, e-commerce, education and other derivatives. At the event, although copyright fees are growing at a rate of 3-4 times per year, PPTV's attitude towards copyright is to win the next line of events, such as the Champions League copyright next season.

PPTV also tested Internet financial innovation. Almost with the 50P TV boarding the Suning crowdfunding platform at the same time, a product called "PPTV Champions League football" also debuted in crowdfunding platform, users only need to identify different limits of the "European Champions League football", they can get PPTV Members have no interest in watching the ball, such as live broadcasts, while gaining an expected 8% return on annualized gains, and they can even get Barcelona home tickets.

In the future, PPTV Sports Channel will launch more “Pan Sports” online and offline events with the goal of covering other audiences except sports fans.

12V Storage Battery

12V Storage Battery,12V25Ah Ups Gel Battery,Solar Energy Storage Batteries,12V Storage Solar Battery

Jiangsu Stark New Energy Co.,Ltd , https://www.stark-newenergy.com