In the past year, LED manufacturers have flooded into the civilian market due to insufficient external demand, weak domestic demand, and the maturity of the industry. The price of lighting products is constantly brushing down and competition is in full swing. With the meager profits of lighting products in the circulation field and the accelerated market integration, the LED lighting pattern has undergone tremendous changes. Giants such as Philips and Osram continue to adjust their marketing strategies and actively deploy high-margin segmentation markets such as smart lighting and automotive lighting.
LED lighting enters the home of the people
As an alternative lighting, LEDT8 lamps are of great importance in light source lighting companies, and their prices are also high. However, in the first half of this year, Philips, Osram and other big-name LEDT8 lamps experienced a three-level diving from 90 yuan to 50 yuan to 20 yuan.
Driven by international brands, domestic first-line brands once again set off the LEDT8 price competition. In mid-May, Foshan Lighting issued a price adjustment notice, the price of 1.2-meter LEDT8 glass tube was adjusted from 13.5 yuan to 9.98 yuan. On June 5, Mulinsen lowered the price of the goods from the market to 8.5 yuan from 12.5 yuan.
Two days ago, the lights of the living room of Mr. Wang’s house were broken. He went to the lighting market to buy LED lights. The price was similar to that of the previous energy-saving lamps, and the brightness was more, the light color was more uniform, and the naked eye felt more comfortable. The maintenance master of a lighting store told him that the previous lamps contained a lot of energy-saving lamps, and when they were all turned on, they were too power-hungry. He is planning to convert the lights in other rooms into LED lights.
The rapid decline in prices is due to capacity expansion and technological upgrading. With the rapid decline in the price of LED lighting products, the LED industry is entering a period of meager profit, restructuring and integration. China's future 3 to 5 years is the most intense period of competition in the LED lighting market. The domestic bankruptcy tide continues, and the last few brands that can survive are a few big brands.
Hengdian Group Debang Lighting Co., Ltd. LED home lighting business unit responsible person said that China's LED lighting products have been known around the world for low prices in the past, but due to quality problems, low prices have not given us a good reputation for LED lighting companies, except In addition to technological innovation, the main way to reduce production costs and improve manufacturing quality is to develop industrial line robots, introduce factory automation, intelligent manufacturing equipment, reduce labor costs, improve production efficiency, improve manufacturing quality, and return product prices to reasonable profits. Space, abandon the low price and low profit practices of the past.
Transfer to high-margin smart lighting
Faced with the continuous decline in LED prices, in 2015, major LED manufacturers began to turn to the LED niche market, and actively cut into high-margin products such as smart lighting and vehicles to enhance profitability.
The reporter learned from the online publicity of the Jinhua Industrial Key Science and Technology Project in 2015 that Jinhua Mingchuang Optoelectronics Co., Ltd. is listed on the “Smart LED Road Lighting Technology and Industrialization†project.
Fu Dejun, head of Jinhua Mingchuang Optoelectronics Co., Ltd. said that with the increasing market penetration of LED lighting, the lighting demand has changed from simply emphasizing luminous performance to intelligent lighting that emphasizes lighting quality and multi-field integration. With the development of modern cities, the energy-saving management, precise management and multi-functional integration of street lamps have become an urgent need to solve problems. The project uses light source integration technology and networked information technology to connect LED lighting fixtures in a specific area into a network to realize communication between the network and the lamps, between people and lamps, and form a whole with the Internet to study non-visual lighting. Increase the safety and comfort of lighting and improve the quality of lighting.
The project implementation goal is to develop intelligent LED road lighting by using LED brightness continuously adjustable, color adjustable, fast response, easy to change dynamically and digitally controlled, for the diversification, individualization and environmental dynamics of road lighting. system.
A few days ago, the listed company diligently launched a cross-border product known as the brightest in the lighting industry: Smart Lighting - Tianyan K1, which gives the product "Internet +, brain, thought, communication, security" , cloud platform, big data, and other dazzling elements.
Obviously, intelligent lighting is the future development trend of LED lighting, and the market cake is huge. At this stage, major manufacturers at home and abroad are in the stage of layout. The existing intelligent lighting products are limited to mobile phones or remote control, and realize functions such as dimming and color grading. This so-called smart light can only be called remote control light. With Apple and other giants building smart home systems, the proportion of smart systems will increase dramatically.
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