CHiQ, no longer need extra boxes and game consoles

Before releasing the product, how to maintain mystery and preheat marketing is very important. However, even Apple's products are difficult to keep secret. How can Changhong do? From the eve of the press conference, there were only spy photos and rumors. There wasn't much exact information about the product. It could only be said to be a smart TV with new functions. As for the specific functions, there was no reason at all. The veil was unveiled at the press conference on March 26th. It was understood that the original spy photos were an accessory of the new CHiQ. It was called “LOOK UP Rubik's Cube” and the new mobile TV’s “Mobile Internet Function” was mostly composed of This box completes.

At present, smart TVs on the market are basically out of the predicament of screen + network video, and almost no progress has been made in human-computer interaction, including Da Niu shares Leshi, compared to other manufacturers only a few more video IP advantages. At this time node, the second-generation CHiQ launched by Changhong has become more than just “Internet+” but an upgraded “Mobile Internet+”. In addition to the screen + network video, CHiQ also emphasizes the game, there is a game hall above, the game is provided by the country's largest video game platform business love game adaptation, the current wild car 8 configuration test run up no pressure.



In addition, many details of human-computer interaction can be seen that Changhong already has the gene of Internet product manager. For example, a typical smart TV has to project the screen of the mobile phone onto the screen, and has to agonize and toss DLNA. Otherwise, it would have to pick up another box. However, the second-generation CHiQ is not only very convenient to project the mobile phone screen to the TV screen, but also innovatively launches the function of projecting the TV screen onto the mobile phone and the tablet. The function is similar to this kind of scene, such as watching the game, no longer need to hold the urine can not leave the screen, and hold the tablet where you can continue to watch.

The realization of these human-computer interactions and new functions still has certain technical accumulation and difficulty in technical transformation. This is really rare in the domestic appliance industry where patents are piled up and cannot be seen by innovation. Especially in terms of communication protocols, it is possible to introduce something that is proprietary, which, to a certain extent, can constitute a competitive advantage and differentiation strategy in the ever-increasing smart TV market. Especially at this stage, many smart TVs have been martial-ed by the ever-changing boxes on the market, becoming a pure display screen that has been abandoned by smart systems. How to defend their own UI, smart TVs must have the ability to comprehensively apply both hardware and software. CHiQ II proposes an upgradeable independent mobile core hardware and LOOK UP Cube. These are moats that defend against box attacks. Provides a competitive advantage in providing quick upgrades of computing power and excellent experience with simple links and unique remote controls.


When it comes to competition, we cannot but mention the price. In the past few years, the television industry has suffered a huge drop in profit margins under the impact of TVs priced by Xiaomi and LeTV. The pricing of Changhong's CHiQ II does not seem to fall into the pricing range of the Internet. 4K curved screen, 65 inches less than 18000, which is a pressure, but not too impactful pricing, which is related to the positioning of the CHIQ sub-brand itself, CHiQ represents China's ultimate smart home products, in order to High quality, discounted on the intimacy of price. But in essence, pricing can be more radical, and the current price can be said to be relatively neutral. On the other hand, the practicality of the 4K screen is not low, for example, for browsing photos, which is much faster than the small screen and non-4K screen. Photographs on the 4K screen can restore more details, and the screen impact brought by the big screen is even more addictive. In addition, the development of technology is so fast. The popularity of 4K video sources is just around the corner. Perhaps tomorrow, all of the iMax films will come to market. At that time, non-4K screens had to be changed again.

In order to allow users to enjoy a better viewing experience on the 4K screen, CHiQ has an electronic photo album optimized for TV screens and remote control operations. This album is also a full embrace of the mobile Internet, for example, using a mobile phone to take a big photo, not only can immediately shoot duang 4K screen, but also stored on the cloud at the same time, delete the mobile phone, this photo is still on the rise You can choose remote printing. Then the question came, with Changhong TV's friends, still dare to take pornographic photos?

It should be said that the application scenario of smart TV is far more than this. Changhong's DCC (Device Connection Control, Device Connection and Control) protocol should have more room for imagination. In the future, the TV is an information hub and control center for the smart home. It is not exactly right for the monitor to connect all the devices. I/O is on the screen at a glance.

It is hoped that more TV makers will be able to get out of the simple intellectual dilemma of screen + network video, start thinking about human-computer interaction, and start to try multi-device interconnection and interaction. Perhaps our smart family life no longer needs imagination, but enjoys enjoying it.