On July 8th, Iqiyi held the "Xiuxiu Live Broadcasting" conference in Beijing and officially entered the hot field of live broadcasting. Compared to other giants, iQiyi’s actions are slower, but as one of the largest video sites in China, its resource strength should not be underestimated.
Why love Idyll slow?
The market that iQiyi entered this time is a fiercely competitive field like the one in that year. There are already more than 100 live applications competing for users. This is the Red Sea.
Why did the iQiyi enter the live broadcast until now? Founder Gong Yu said at the press conference that "IQI is not like six years ago, several people can make decisions, and now the company is big," which means that iQIYI is not as flexible as a small company. So it will slow down half a beat.
However, slow beat does not mean that it is behind. In fact, the video site that IGI entered into six years ago was also in the Red Sea. However, with its own resources, it can still reach the current level. Gong Yu believes that "whether it is users or income, Iqiyi has this resource."
On the user side, the official data is 600 million users, and the application day is the third in the country, second only to Tencent’s WeChat and QQ. Gong Yu said that although iQiyi did its live broadcasting late, it had its own characteristics. "Using our existing resources, we can make the new form of live broadcast and the original content form a synergy effect, achieving an effect of 1+1 greater than 2. ." He said.
Live around the stars
Live broadcast is inseparable from the net economy. Net Red can also be said to be an online star. Iqiyi's live broadcast, in addition to the hope of nurturing online stars, also hopes to fully tap existing star resources.
Xu Weifeng, co-chief executive of iQiyi, said that Qixiu's live broadcasting is based on the theme of “Happy Stars, Your Star Dreamâ€, which focuses on star-chasing content and star-building business. The so-called star-chasing content is to tap existing IP and star resources. For example, iQiyi owns a lot of home-made dramas and home-made programs. In addition to these programs being put on the website, the shooting process will also allow viewers to pass the show. See; In addition, in the contract with the artist, iQiyi will also request that part of the working time be put into the live broadcast.
Star-building is another key point of Qixiu's live broadcast. Iqiyi has released the "Star Trails" program aimed at tapping civilian stars. Xu Weifeng introduced that Qixiu Live will dig high-quality anchors from ordinary users, and high-quality new anchors will sign brokerage companies and receive professional training to become star anchors or contract artists. The first batch of signing anchors will be the spokesperson for Ichiyi’s mobile game “Star Volunteerâ€.
VR
In addition to catching up with the live boom, iQiyi did not forget the hot VR. Qixiu Live also launched its own panoramic live broadcast platform and cooperated with Insta 360 and OKAA VR two panoramic camera manufacturers.
According to Chen Jinjun of Insta 360, the cooperation with iQIYI is mainly to provide a batch of equipment for anchors and stars; in addition, the underlying technology and SDK will be opened to iQiyi.
At present, many live broadcast apps are releasing their own VR live broadcast platforms, such as the live pepper broadcasts some time ago. All of them have similar practices. They are working with panoramic camera manufacturers and adding split-screen mode to the App, and users can watch through the VR mobile phone box.
This model is cheap and easy to use, but the quality of live streaming depends on the quality of the video stream, the user’s mobile phone, and the viewing box. The interaction aspect is also a big problem. Most of the current mobile phone boxes can only watch and cannot interact with each other. It is very difficult for the host to like, send messages, and reward. This is an important part of the live broadcast to attract users.
Qixiu's VR live streaming is also part of the VR strategy released by iQiyi before. Overall, iQiyi's VR action focuses on content distribution, and it also participates in content production appropriately, in line with the positioning of its content platform.
Although each of them is doing VR live broadcasting, this piece is only a supplement to the overall strategy. At present, it is still more of a pit and has not become mainstream.
Why love Idyll slow?
The market that iQiyi entered this time is a fiercely competitive field like the one in that year. There are already more than 100 live applications competing for users. This is the Red Sea.
Why did the iQiyi enter the live broadcast until now? Founder Gong Yu said at the press conference that "IQI is not like six years ago, several people can make decisions, and now the company is big," which means that iQIYI is not as flexible as a small company. So it will slow down half a beat.
However, slow beat does not mean that it is behind. In fact, the video site that IGI entered into six years ago was also in the Red Sea. However, with its own resources, it can still reach the current level. Gong Yu believes that "whether it is users or income, Iqiyi has this resource."
On the user side, the official data is 600 million users, and the application day is the third in the country, second only to Tencent’s WeChat and QQ. Gong Yu said that although iQiyi did its live broadcasting late, it had its own characteristics. "Using our existing resources, we can make the new form of live broadcast and the original content form a synergy effect, achieving an effect of 1+1 greater than 2. ." He said.
Live around the stars
Live broadcast is inseparable from the net economy. Net Red can also be said to be an online star. Iqiyi's live broadcast, in addition to the hope of nurturing online stars, also hopes to fully tap existing star resources.
Xu Weifeng, co-chief executive of iQiyi, said that Qixiu's live broadcasting is based on the theme of “Happy Stars, Your Star Dreamâ€, which focuses on star-chasing content and star-building business. The so-called star-chasing content is to tap existing IP and star resources. For example, iQiyi owns a lot of home-made dramas and home-made programs. In addition to these programs being put on the website, the shooting process will also allow viewers to pass the show. See; In addition, in the contract with the artist, iQiyi will also request that part of the working time be put into the live broadcast.
Star-building is another key point of Qixiu's live broadcast. Iqiyi has released the "Star Trails" program aimed at tapping civilian stars. Xu Weifeng introduced that Qixiu Live will dig high-quality anchors from ordinary users, and high-quality new anchors will sign brokerage companies and receive professional training to become star anchors or contract artists. The first batch of signing anchors will be the spokesperson for Ichiyi’s mobile game “Star Volunteerâ€.
VR
In addition to catching up with the live boom, iQiyi did not forget the hot VR. Qixiu Live also launched its own panoramic live broadcast platform and cooperated with Insta 360 and OKAA VR two panoramic camera manufacturers.
According to Chen Jinjun of Insta 360, the cooperation with iQIYI is mainly to provide a batch of equipment for anchors and stars; in addition, the underlying technology and SDK will be opened to iQiyi.
At present, many live broadcast apps are releasing their own VR live broadcast platforms, such as the live pepper broadcasts some time ago. All of them have similar practices. They are working with panoramic camera manufacturers and adding split-screen mode to the App, and users can watch through the VR mobile phone box.
This model is cheap and easy to use, but the quality of live streaming depends on the quality of the video stream, the user’s mobile phone, and the viewing box. The interaction aspect is also a big problem. Most of the current mobile phone boxes can only watch and cannot interact with each other. It is very difficult for the host to like, send messages, and reward. This is an important part of the live broadcast to attract users.
Qixiu's VR live streaming is also part of the VR strategy released by iQiyi before. Overall, iQiyi's VR action focuses on content distribution, and it also participates in content production appropriately, in line with the positioning of its content platform.
Although each of them is doing VR live broadcasting, this piece is only a supplement to the overall strategy. At present, it is still more of a pit and has not become mainstream.
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