Red rice price reversed 799 yuan

On July 31, Xiaomi Company launched a dual-card dual-stand-alone thousand-meter artifact red rice phone at a price of 799 yuan. It is reported that Red Rice Mobile is Xiaomi's first sub-brand product for the Thousand Yuan machine market. Red Mobile phones are equipped with the MT6589 T quad-core 1.5G processor with the highest frequency of MediaTek currently, and support dual-card dual-standby (TD-SCDMA). /GSM), priced at 799 yuan, is the most cost-effective quad-core TD dual SIM dual standby intelligent machine.

According to reports, the Red Rice mobile phone is a sub-brand established by Xiaomi Company for the Qianyuan machine market. By this, Xiaomi can complete the segmentation of the market for the Qianyuan market and differentiate itself from the millet mobile phone brand itself.

Earlier, there was also news that Apple will launch a cheap iphone in September this year, and the price will drastically drop. Analysts pointed out that brand smartphones with excellent performance and low prices will be more concerned by more consumer groups. Learn more, red rice phone is equipped with a 4.7-inch, 1280 x 720 pixel retina screen, pixel density up to 312ppi, compared to many thousands of yuan file models still use pixel density is only more than 200 ppi screen, red rice phone The screen is a high-end screen and is the best screen in the TD dual SIM dual standby intelligent machine.

In fact, the Red Mobile uses the Android system MIUI V5, which has been recognized by users for the best so far. The system is based on Android development. It perfectly supports Android applications and games, has amazing themes, powerful cloud services, security management, and 200 A number of depth-optimized user-friendly features.

The red rice mobile phone will carry out the exclusive first launch in Tencent QQ space. From now on, users can log in to the QQ space millet official page to make an appointment. On August 12th, the store will be officially opened for purchase. At the same time, the QQ account will open up with Xiaomi. In the future, the user can use QQ number to log in to Xiaomi's official website to purchase any product.

QQ Space is the largest social networking platform in China and currently has more than 600 million users. The core users are 16 to 35-year-olds, which are highly consistent with Xiaomi Mobile's main customer base. Millet mobile phone certification space account has been opened since May 21 this year, there are already more than 3 million fans. In June of this year, Xiaomi’s mobile phone has sent 120,000 buying codes to QQSpace users through a certified space account. Currently, it has placed an order of 45,000, and the sales conversion rate has reached 37.5%. Order data has also been growing in recent weeks.

This red rice mobile phone exclusive launch in the QQ space, but also a new exploration of QQ space for social marketing model. QQ space is the only entrance for this red rice launch. Booking and buying will be completed on the QQ space platform. Payment, logistics, and after-sales service will be completed by Xiaomi.

At the press conference, Zheng Zhiyu, Vice President of Tencent Corporation, said, “Millet and QQ space users have strong Internet activity. In the future of mobile Internet, smart phones are important carriers of social networks, and QQ space mobile terminal statistics show that Xiaomi mobile phone is the most popular domestic mobile phone for QQ space users. Xiaomi mobile phone users are very active in the mobile space of QQ space. Every day, millions of users log into QQ space through Xiaomi mobile phone, second only to Apple and Samsung.

In March of this year, QQ Space released the top album charts, and Xiaomi ranked third in the mobile phone category, second only to iPhone4 and iPhone4S.

In the second quarter of 2013, the Taobao data cube shows that in the sales of Taobao plus Tmall mobile phone products, 61% came from mobile phones under 1,000 yuan, and from 1,000 yuan to 2,000 yuan accounted for 21%, and 2000 yuan or more to 18%, thousands of smart phones. The mobile phone became the main battlefield.

According to Ma Jingxin, deputy general manager of China Mobile Communications Group Terminal Co., Ltd., “The cumulative sales volume of TD handsets in the first half of 2013 was 59.02 million units, close to that of WCDMA handsets, and the sales volume was growing rapidly.” Ma Jingxin said, “The red rice mobile phone has passed a test by China Mobile. High-quality, high-profile, high-performance TD exclusive mobile phone.

Industry analysts pointed out that red rice still occupies a high price/performance ratio in the thousand-dollar dual-card dual standby model. It is understood that the same configuration of the models are basically more than 1,500 yuan, and in the market below 1,000 yuan, basically there is no one model to do the same configuration with the red rice, red rice will be the current domestic thousand yuan machine market caused Great impact, and set a new industry benchmark for performance and experience, according to this redefine the "thousand yuan smart machine" product type.