Which smart TV box is best seller?

Speaking of smart TV boxes, I believe everyone is not unfamiliar. For smart TV boxes, some people think that it is not as good as one step to buy high-performance smart TVs. In fact, smart TV boxes are more flexible than smart TV boxes. The vast majority of smart TV hardware in the market cannot be upgraded, once the purchase is a lifetime configuration. In contrast, smart TV boxes are more flexible. In particular, there are many users who do not use smart TVs in their homes. For this type of user, even the cost of purchasing a high-profile smart TV box is much lower than buying a smart TV. Recently, Ovid Cloud Network (AVC) announced the development of the domestic smart TV box market in April 2016. There are a lot of interesting big data contents in it. Not much to say, this week's "Home Appliances Big Data" No. 44, we come together to focus on the recent smart TV box market big data.

â–  Concern: The sales of smart TV boxes have declined

First of all, let's look at a set of aggregated data. According to big data, in April 2016, the total sales of smart TV boxes in the online market were 545,000 units, a decrease of 22.9% from the previous quarter; retail sales were 120 million yuan, a decrease of 23.9 million from the previous month. %. From this set of aggregated data, it can be seen that compared with the same period of last year, the sales volume and sales volume of smart TV boxes have declined to varying degrees. Analysis of the reasons for this, and the recent country’s increasing supervision of smart TV box products, has resulted in the withdrawal of some small-brand products from the market.

The number of smart TV boxes sold in Jingdong Mall reached 1,271

At present, there are many brands of smart TV boxes in the market. There are many well-known old brands and some new talents. So, in the past April, what is the market share of smart TV boxes of various brands and which brands are most favored by users? According to big data released by AVC, the number one ranking is Tmall. , accounting for 32%, ranking second in the millet, accounting for 19.5%, the third place is Infik, accounting for 11.4%. The fourth place is Dylan, which accounts for 11% of the total. The recalled code accounted for 5.2%, Huawei accounted for 3.9%, Skyworth accounted for 3.3%, Haimedi accounted for 2.7%, FiberHome accounted for 2.1%, Tempest accounted for 1.7%, and other brands accounted for It is 7.3%.

April 2016 Online TV Box Sales

On the whole, Tmall, Xiaomi and Infik occupy the top position of Top3. The total market share between the three is 62.9%. Analyze its reasons, Tmall Box benefits from the advantages of its own network sales channels, and promotion of products naturally has unique conditions. Millet box has a faithful rice noodle user. This type of user has a high degree of loyalty to the product. In addition, the role of word-of-mouth marketing is obviously more extensive. Infik is a veteran TV box manufacturer with high reputation and complete online channels. It is not surprising that the sales ranking is third.

â–  Why are smart TV boxes all domestic brands?

From the distribution of brands, we can see a very interesting phenomenon. That is, smart TV boxes are all domestic brands, and no foreign brands have emerged. Do foreign brands do not want to share a slice of the cake, do not covet the big cake in the smart TV box market?

In 2015, Netflix was rumored to be entering China soon.

The author believes that there are still deep-seated reasons. According to the relevant policies of the State Administration of Radio, Film and Television, the built-in video platform of smart TV boxes must be legalized. Relatively speaking, foreign smart TV box products are built into video platforms such as Hulu, Netflix, and YouTube. Due to policy reasons, these platforms are banned at home and cannot be used. In this way, foreign brands can only be carried out through cooperation with domestic video platforms. This involves the issue of operating costs. In addition, the current price competition for smart TV boxes is fierce. Price competition among brands is fierce, and profit margins are getting smaller and smaller. This is also an important reason why foreign brands are unwilling to participate.

Secret: Which price segment products are the most popular

â–  100 yuan -199 yuan smart TV boxes accounted for more than 40%

In various brands of smart TV boxes, price is a problem that many consumers are very concerned about. Take the online market as an example, whether it is in Jingdong Mall, Gome Online, or Suning Tesco or Lynx Mall, products ranging from a hundred dollars to several hundred dollars are available. So, which price segment products are most favored by users? Next, let's take a look at the answers brought by big data.

Big Data Shows $100-$199 Price Segment Smart TV Box Best Selling

According to big data, for the 99 yuan and below price segment, sales accounted for 18.7%, 100 yuan-199 yuan accounted for 42.5%, 200 yuan-299 yuan accounted for 25.1%, and 300 yuan-399 yuan. The proportion is 10.8%, 400-499 yuan, accounting for 2.2%, 500-599 yuan, accounting for 0.4%. 600-699 yuan products and 700 yuan -799 yuan products, accounting for more than 0. 800 yuan products, accounting for 0.1%.

From this group of big data, it can be seen that the smart TV boxes favored by consumers are mainly concentrated in the price range of RMB 100-199, accounting for overwhelming percentages. For a smart TV box that is between $100 and $200, it is sufficient to meet the daily needs of users in terms of performance. Generally speaking, this kind of smart TV box is based on Android or Ali cloud system. The manufacturer has developed and optimized it on the system to give the user a more user-friendly UI.

â–  Viewpoint: Why is the best-selling smart TV box in the price segment within 200 yuan?

Why is the price of smart TV boxes ranging from RMB 100 to RMB 199 popular? Generally speaking, this type of smart TV box includes genuine video on demand platforms such as BesTV, Mango TV, iCNTV, etc. Users can watch online at any time 24 hours a day. Video show. In addition to film and television resources, it also has a legitimate channel of smart app stores that provide users with many applications and exciting games for smart TVs. In addition, through the multi-screen interactive function, the mobile phone can be turned into a remote controller or a somatosensory game controller, which increases the playability.

Many smart TV boxes with price within 200 yuan have added 4K hard decoding support

The author found in Jingdong Mall and other e-commerce platforms that within the price range of RMB 100-200, even smart TV boxes supporting 4K decoding can be purchased, which means that 4K smart TV boxes have become very close to the people. With a price of less than 200 yuan, you can make your home's old TV achieve smooth 4K video playback without requiring users to pay too much for the purchase cost.

Audio and video APP most favored users favor watching video

â–  Which APP is the most popular in smart TV boxes?

Like smart TVs, smart TV boxes also require the support of various applications. With the support of application programs, various functions can be realized. Then, in the smart TV box products, which APPs are more popular among users? According to the big data provided by Aowei Go, in April 2016, the boot rate of smart TV box product terminals was 56%. In other words, most users who purchased a smart TV box boot up.

Audio and video APP users use the most

In various APPs, the use of more APP is divided into video, audio and education categories. The average number of audio and video APP users started was 10 per person. The average number of game APP users started was 4 per person, and the average number of educational APP users started was 3 per person. It can be seen that the APP most popular among users is video and audio playback APP, and the content of video is the content most used by users. The game ranked second, relatively speaking, users prefer to use smart TV boxes to watch videos instead of playing games.

Big data display smart TV box audio and video APP most favored by users

In addition, big data also shows the average APP usage time. The duration of single use by category is: 50 minutes for each single use of audio and video APP users, 23 minutes for single use of game APP users, and 16 hours for educational APP users. minute. It should be noted that the statistics of single-use duration, statistical data for the user's single-use longer than five minutes of application time, less than five minutes of use time, not in the statistical results.

Through the above big data, it is not difficult to find that the audio-visual APP ranks first in terms of user frequency and user usage time, becoming a double champion. This also means that the vast majority of users who choose smart TV boxes, watch online video has become the main purpose of use. Well, this week's "Home Appliances Big Data" No. 44 is here, thank you for your attention.